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The latest buzz? Using GPT to generate "synthetic personas" for search and personalization. The pitch sounds compelling: feed product catalogs into an LLM, generate artificial users with fabricated preferences, simulate their behaviors, and—voilà!—you've magically solved the cold start problem in recommendations.
Today Sequen AI comes out of stealth. Our first 5 customers saw an incremental revenue lift of over $162M in just 7 months with the world’s first Behavior Design Engine for the Enterprise.
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