User Behavior by Design
Sequen is the world's first behavior design engine for the enterprise.
The next leap in personalization is not based on individual user attributes, but the learned behavior from billions of user event sequences. Digital properties that are Behavior Optimized provide a more relevant user experience and greater business outcomes.
In-Session Behavior Optimization
This isn’t retrofitted AI-powered search and recommendations. Sequen rethinks relevancy from first principles.
Sequen delivers the first in-session Behavior Design Engine combining the advanced AI/ML techniques of Large Event Models (LEMs) and reinforcement learning. Unlocking proven revenue lifting behavior optimization capabilities previously requiring significant investments in both expert personnel and infrastructure.
Large Event Models (LEMs) are specialized neural networks predicting the next event in a sequence, similar to how LLMs work with language. Sequen’s foundational LEMs are trained on billions of user-site interactions or “event” sequences then fine-tuned for customers to predict the optimal next user event based on the outcome you are designing for.
Delivered as an ultra-low-latency API (<25ms), Sequen customers are live in weeks, not months.
Their Journey, Your Goals
User journeys where you pick the destination. Sequen is goal agnostic, meaning you determine the KPIs to optimize for.
Reinforcement learning continuously calculates every user interaction (hover, scroll, click, etc) to dynamically optimize your application with the most contextual information available to drive your KPIs.
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Drive revenue from unprompted hyper-personalization.
Boost conversions and satisfaction with Sequen’s adaptive search. Drive precise user behavior in real-time with the most advanced search algorithm available.
Users, guided exactly where you need them to be.
Where personalization meets behavior optimization. Tailored recommendations (rankings) for every user in every session. Dynamically adapting their experience and your application like never before. From “for you” modules to ad personalization, Sequen drives lift.
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Shape user actions with adaptive, goal-oriented journeys.
Context-aware chat that gets users where they need to go! Connect Sequen to accelerate your chat conversions and deliver a better user experience.
Gain full visibility and control
With RUMI, Sequen puts your team in the driver’s seat with no-code auditing and intuitive insights. Understand ranking logic, adjust strategies dynamically, and align every result with your business goals.
Where we drive results
E-Commerce
Maximize conversions and order values with tailored, lightning-fast shopping experiences.
Travel
Boost bookings through hyper-personalized travel recommendations and real-time contextual interactions.
Ad Tech
Increase ROAS by optimizing ad relevance through goal-oriented targeting and real-time personalization
Marketplaces
Perfectly time the demand for every item in supply.
Media
From signal to action to trend—instantly.
AI Native Behavior Optimization
This isn’t retrofitted AI-powered search and recommendations. Sequen rethinks the stack from first principles.
No more fixed pipelines with fragmented infrastructure. Sequen provides a single endpoint that handles query understanding, ranking, and personalization adaptively using LEMs and memory models via a performant API (<25ms).